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原文:
下游部分,在应用前景上,随着我国住房保障体系的不断完善,城市住房建设的力度将会持续加大,一大批经济适用房、廉租房、限价房及公共租赁房将会陆续开工建设,城市住房用阀门需求将会加大。另外,我国城市化建设步伐加剧,农村城市化也逐渐成为社会关注的焦点,对于阀门行业来说,下游终端市场的扩大无疑将会带动相关阀门产品的销售。同时,今年是“十二五”规划的开局之年,国家在化工、火电、天然气等重点领域内投入加强,间接刺激阀门行业发展。由此可见,阀门行业下游在未来会面临多种利好因素。
在销售方面,大环境利好,各阀门企业需要更加积极地寻找拓宽市场销售渠道。据笔者观察,目前阀门行业下游销售存在两种趋势,一种是从城市到农村,另一种是由店面转向电商。如果说前者还只是空间上的延伸,那后者或许将会是下游分销模式的一种变革。因为电子商务平台所突破的将不仅是地域限制的问题,同时也会因其丰富的信息和功能--比如有的网站推出“快速采购”,有的提供“线下精确匹配”服务等--将会直接提高产品销售的速度与准确度。
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译文:
Industrial valve market-based analysis of the downstream
Downstream, in the application of future prospects, as China's housing security system of continuous improvement, the intensity of urban housing construction will continue to increase, a large number of affordable housing, low-rent housing, housing prices and public rental housing will have started construction urban housing demand will increase with the valve. In addition, increasing the pace of China's urban construction, rural urbanization has become a focus of attention, for the valve industry, the downstream terminal market will no doubt bring about the expansion valve products. Meanwhile, this year is the "second Five Year Plan" the first year, the state in the chemical, thermal power, natural gas and other key areas to enhance investment indirectly stimulate the valve industry. Thus, downstream of the valve industry will face in the future a variety of favorable factors.
In sales, favorable environment, the valves need to be more active in looking for companies to broaden marketing channels. According to my observation, the current downstream of the valve industry, sales of the existence of two trends, one is from the cities to rural areas, the other is shifted power from the store business. If the former is only an extension of space, and that the latter will probably be a change in the downstream distribution model. Because of the breakthrough e-commerce platform will not only geographically limited problem, but also because of its wealth of information and functionality - for example, some Web site launched "fast-track procurement," and some offer "exact match line" services - product sales will directly improve the speed and accuracy.
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